Gagstek Insight: How Salesforce + Informatica Redefine Enterprise Data & AI

Salesforce’s acquisition of Informatica is more than another tech headline. It signals a new phase where CRM, data integration, data governance, and AI sit on one coordinated enterprise platform—and Gagstek is helping customers turn that strategic shift into real outcomes in their Salesforce landscapes.

Why clean data is now AI’s fuel

Most enterprises now say AI is a top priority, but only a minority trust their data. Recent Salesforce research shows that 86% of IT leaders believe AI will be useless without reliable, unified data, and poor data quality is one of their top barriers to adopting AI at scale. Informatica’s strengths in data quality, lineage, and governance, combined with Salesforce Data Cloud and core CRM, directly address this problem.​

Gagstek uses this combined stack to help clients move from fragmented, siloed data to governed datasets that are fit for AI agents, analytics, and compliance reporting. That means fewer conflicting numbers in board meetings and more confidence that predictions, scores, and recommendations in Salesforce reflect reality rather than dirty data.

Trusted data for enterprise AI

Informatica is widely recognized as a leader in enterprise data integration and data quality in analyst evaluations, especially for complex, regulated organizations. By connecting Informatica pipelines into Salesforce and Data Cloud, Gagstek helps clients standardize customer, product, and transaction data before it ever reaches CRM or AI models.​

This matters because AI use cases in Salesforce—such as next‑best‑action in sales, predictive service case routing, or churn‑risk scoring—are only as good as the data they consume. With governed, deduplicated, and lineage‑tracked datasets, risk teams and auditors can see where critical data originated and how it was transformed, which is essential in industries like financial services and healthcare.

A unified platform, not point tools

Many enterprises today juggle different tools for ETL, MDM, analytics, and CRM. Salesforce’s vision is to unify these capabilities with MuleSoft, Data Cloud, Tableau, and now Informatica around a single customer graph. Gagstek’s architects design blueprints where:​

  • MuleSoft or Informatica ingest and transform data from core systems (ERP, policy, billing, core banking, logistics).

  • Salesforce Data Cloud harmonizes and matches this data into customer profiles and event streams.

  • Tableau and CRM analytics visualize this information for business and AI‑driven decisions inside Salesforce.

This integrated approach reduces integration overhead, shortens project timelines, and gives business leaders one shared view rather than multiple conflicting dashboards.

Faster intelligence and AI agents

High‑quality, well‑modeled data pipelines are what make AI agents in Salesforce genuinely useful instead of experimental. Salesforce’s own studies show that teams using AI with connected data report higher productivity and better decision‑making than those using AI on siloed data.​

Gagstek helps clients design Informatica‑driven pipelines feeding Salesforce objects and Data Cloud in near real time. That enables use cases like:

  • Sales teams seeing unified customer buying history and risk scores during account planning.

  • Service agents getting AI‑generated resolutions powered by complete product, entitlement, and interaction data.

  • Finance and compliance teams using consistent data sets for both regulatory reports and predictive models.

Enterprise growth and governance

Regulated industries face an extra challenge: they must prove how data flows through their systems. Informatica’s metadata, catalog, and governance capabilities, paired with Salesforce’s audit and sharing model, give organizations the traceability regulators expect.​

Gagstek works with clients to define data domains, retention policies, and responsibility models so that AI and analytics initiatives can scale safely. This includes cataloging which data sets can be used for which AI use cases, who approves changes, and how to monitor data drift and quality over time.

Creating a durable competitive advantage

Analyst reports consistently show that organizations with integrated data and analytics platforms grow faster and adapt better than those with fragmented stacks. With Salesforce plus Informatica, enterprises can treat CRM, integration, metadata, governance, and AI as a single strategic capability, not separate projects competing for budget.​

Gagstek’s role is to turn this combined capability into a practical roadmap: from current‑state data discovery, through pilot integrations and governance design, to rollout of AI‑enabled Salesforce use cases that deliver measurable revenue, cost, and risk benefits. For leaders looking beyond one‑off AI experiments, Salesforce + Informatica, implemented with a partner like Gagstek, offers a clear path to trustworthy, scalable, enterprise‑grade AI.